Before you launch your e-commerce startup there are so many things to consider. For example, what products to sell, what e-commerce business model to strive for, and, of course, which e-commerce platform to choose.

In this article, we will review every important detail of the Magento 2 platform, which is one of the top 3 e-commerce platforms in the world.

So, What’s Inside the Magento 2?

Magento is a free open-source e-commerce platform used as a base for about 200 thousand online stores worldwide. It provides almost endless opportunities for scaling an online store and enhancing its functionality. To be more precise, let’s look through the Magento feature list, which may help you to make the final decision.


Choose Magento 2 hosting

Magento doesn’t offer a hosting out-of-the-box, therefore, you’re free to choose any hosting you trust. However, take into account the fact that Magento is pretty moody in terms of hosting. Thus, it makes sense to choose a LAMP-stack hosting with a fast server. If you start searching for the hosting you will find a few Magento focused hosting providers who know all the individual Magento 2 requirements.

Out-of-the-box functionality

Among e-commerce platforms, Magento provides the biggest stack of features out-of-the-box. Even some users say that such comprehensiveness makes Magento slow. How to solve this issue? You can utilize Full Page Cache, Varnish, SEO tools in order to get better performance. 

Third-party extensions

Over three thousand Magento 2 extensions are waiting for you at Magento Marketplace, so you have a wide range of extensions to choose from, both free and paid. Though, keep in mind that every extra extension increases the number of HTTP requests, which is a burden to the website performance. 

Custom themes

onlie store custom themes

You can find a vast amount of both free and premium themes, also you can develop your own theme to meet all your demands, for which you’ll need a professional developer’s assistance. But be aware, that not every specialist can cope with creating a lightweight and optimized Magento theme.


This platform has the most impressive caching capabilities in comparison to other e-commerce platforms. Magento 2 offers 12 default cache types (Configuration, Layout, Collection Data, and more), and each one is aimed to improve the online store’s performance and speed. 

Summing up

Magento is a comprehensive solution for both medium and large businesses for creating a strong online presence. Numerous performance tests and analyses show that the platform provides good performance by default. However, this platform is not the best choice for small businesses. Due to its complexity, Magento requires costly technical support, therefore, Magento development services will be an item in your list of expenditures.